JACK LALANNE, THE FITNESS GURU who inspired television viewers to trim down, eat well and workout for decades before diet and exercise became a national obsession died January 23, 2011. He was 96. LaLanne credited a sudden interest in fitness with transforming his life as a teen, and he worked tirelessly over the next eight decades to transform others’ lives, too.

"The only way you can hurt the body is not use it," LaLanne said. "Inactivity is the killer and, remember, it's never too late."

LaLanne summed up his philosophy about good nutrition and exercise: "Living is a pain in the butt. Dying is easy. It's like an athletic event. You've got to train for it. You've got to eat right. You've got to exercise. Your health account, your bank account, they’re the same thing. The more you put in, the more you can take out. Exercise is king and nutrition is queen: together, you have a kingdom."

"If you want to remain healthy for many years to come, this simple philosophy may help you become your own best healthcare provider," said Greg Sawyer, ALTRUM manager.

Make a Choice for the Best Nutrition It’s a well-documented reality the standard American diet is likely inadequate in supplying all of the nutrients needed for optimal health. ALTRUM's world class supplement formulas are an exceptional way to ensure getting all of the nutrition one needs in the most advanced, most effective form possible.

ALTRUM nutritional products are a powerful line-up of multiple vitamins, enzymes and specialty formulas that help provide a foundation for good health. *